ROLE OF PUBLIC RELATIONS ON ORGANISATIONAL GROWTH AND DEVELOPMENTAL (A CASE OF UNILEVER NIGERIA PLC)

TABLE OF CONTENT

PAGE

TITLE PAGE .......................................................

CERTIFICATION ..................................................

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENT

CHAPTER ONE

1.0​Introduction

1.1​Historical Background

1.2​Statement of Problem 

1.3​Purpose of Study

1.4​Research Question

1.5​Statement of Hypothesis

1.6​Limitation of Study ​

1.7​Scope of Study ​

1.8​Definition of Terms .

References .

CHAPTER TWO ​ LITERATURE REVIEW

2.1 ​Introduction 

2.2​ Overview of Public Relation Practice in Nigeria ​

2.3 ​Public Relation Practice in Nigerian Manufacturing Firms

2.4 ​Relevance of Public Relations in Contemporary Nigeria ​

2.5 ​The Role of Public Relations in Business Organization ​

2.5.1 Customer Relations ​

2.5.2 Financial Public Relations ​

2.5.3 Annual Report ​

2.5.4 Employee Relations ​

2.5.5 An Aid to Recruitment

2.5.6 Public Relations in support of Marketing ​

2.5.7 Industrial Public Relations worldwide ​

2.5.8 Working with Others Sharing common Interest ​

2.5.9 Public Relations in Support of Exports ​

2.6 Challenges of Public Relations in Manufacturing Finns ​

2.7 Public Relations in Unilever (Nig) Plc ​

References 

CHAPTER THREE RESEARCH METHODOLOGY

3.0​Introduction 

3.1​Restatement of Research Question 

3.2​Restatement of Research Hypothesis ​

3.3​Population of the study ​

3.4​Sampling technique ​

3.5​Data Collection

3.6 ​Method of Data analysis ​

3.7 ​Administration of Instrument 

3.8 ​Procedures ​

3.9 ​Limitation of the Methodology ​

​References ​

CHAPTER FOUR

4.0 ​Presentation and Analysis of Data ​

4.1 ​Return of Questionnaire ​

4.2​The Response of the respondents to the Section A (BioData) 

4.3 ​Analysis of Section B

4.4 ​Hypothesis Testing ...

4.5​ChiSquare and TTest of the Views of Questionnaire ​

​References ​

CHAPTER FIVE SUMMARY CONCLUSION &

RECOMMENDATIONS

5.0​ Introduction

5.1 ​Summary of Findings 

5.2​Conclusion 

5.3​Recommendation 

5.4​Areas of Further Research ​

​Bibliography ​

​Questionnaire​